As featured in the Gaston Gazette on October 26th, 2010
Gastonia, North Carolina, October 20th, 2010 — REALTOR.com® National Speaker, Joe Sesso, has presented to Sarah Drummond of Carolina Living Real Estate the “Real Estate Online Marketing Award of Excellence”. The Award of Excellence recognizes top agents who consistently provide great marketing services on behalf of their buyers and sellers.
“There are always some real estate agents who distinguish themselves from other agents by doing a little more for their sellers. In particular; when the home they are selling is placed on a well trafficked site such as the 1st ranked REALTOR.com®,1 even simple efforts like having more photos displayed, crafting better descriptions or adding a full motion video, can make a home stand out from competing properties,” says Mr. Sesso.
The excellence award was presented to Sarah Drummond at a recent real estate marketing and technology seminar that demonstrated cutting edge techniques for leveraging the internet and technology in real estate marketing.
Sarah Drummond says, “My seller clients appreciate how I can help bring more attention to the unique selling attributes of their home and ultimately help attract more qualified buyers. Sellers who have worked with me can attest to the fact that home photography is one of the aspects of my job I take most seriously—and have the most fun with at the same time! I love making each listing look amazing online and in all my marketing pieces. Sellers like the fact that REALTOR.com offers a feature that allows them to monitor how many views their listing is getting on the website. I think buyers are also appreciative of a well-presented home and a website that offers a better description and more ways to learn about the property online before arranging an appointment. While it’s certainly an honor to receive this award, I think ultimately it would be a disservice not to make REALTOR.com® and the internet part of my standard home marketing plan. I market my listings heavily on several major real estate websites (and even YouTube); and REALTOR.com is certainly one of my favorite avenues for online advertising.”
“The extra steps agents like Sarah Drummond are taking on behalf of their clients is the reason we thought it worthwhile to call out the effort we have seen these agents make online and to recognize them for providing these added value services,” says Mr. Sesso.
REALTOR.com® is just one of the many ways Sarah Drummond is leveraging recent trends in home buyer online behavior to her clients’ benefit. Home sellers interested in finding out how to have their home marketed on REALTOR.com® should contact Sarah at 704-604-8849 or email sarahdrummond.realtor@gmail.com.